According to IDC market research, in the fourth quarter of 2021, 46% of data was already being processed in a public cloud and the percentage of companies with at least 80% of their data on the public cloud is expected to double by 2024. This trend is forecast in an environment where, based on IDC’s annual Global DataSphere study, in 2020, 64ZB of data was created or replicated, with much of it remaining in the shadows — unused or underutilised.

Read the IDC whitepaper to see how leading organisations are grappling with their data challenges, and learn about findings and recommendations from a global survey of more than 800 CDOs, CTOs, CIOs and other data leaders.

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